From the market analysis, the need for mobile phones has increased a lot during the past years especially smart-phones. Right from the the small class to business class people access mobile phones. At the beginning business class people only used the smartphone for accessing the doc's and mails on the move. But due to the change in people's life style, they desire to have smartphone. Nokia clearly understood the need for peoples requirements and introduced may budget phones in smartphone tags. The new Strategy as announced by the CEO, 'Connect the Next Billion'
-Viral Oza"The basic premise of mobile technology has to be make it available to everyone"
director,
MarketingNokia India
This has been the mainstay of the Nokia brand, which has to traditionally had a
presence from the Rs.2000 to the Rs.20,000 range. The change one will see now is
need of future, Oza Explained
According to marker analysts, India is at the juncture where the smartphone segments will see a potential growth, driven largely by the need of consumer to access the data in the mobile phone.
According to marker analysts, India is at the juncture where the smartphone segments will see a potential growth, driven largely by the need of consumer to access the data in the mobile phone.
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